Work

With over 16 years of experience, Diego has worked with clients in automotive, sports, fintech, education, and technology, including, HSBC, Chelsea FC, Hitachi, YouTube, and Nissan. He is passionate about creating experiences that captivate humans beyond screens, instilling the very essence of an idea or a message. Off-screen, Diego enjoys taking photos during his travels, practising martial arts, and attending as many music shows as possible.

For project inquiries, please get in touch via email

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1.6

2021

Amaala

Envisioned and built an internal platform to streamline operations, overcome delivery constraints, and align teams across a complex ecosystem.


Experience Design. Creative Direction. Digital Transformation.

2.6

2022

Antum

A flexible design system and platform for a luxury retail startup, enabling rapid scaling across 92 brands and 1,700+ stores post-launch.


Experience Design. Product Strategy.

3.6

2022

Hitachi

Modernised warehouse workflows for urban and rural Japan, bridging tech and UX gaps to increase efficiency amid pandemic-driven pressure.


Experience design. Prototyping. Future Vision.

4.6

2018

Newton

Collaborated with Raiffeisen Bank to build a future-proof digital experience and embed a design team in response to PSD2-driven market shifts.


UX/UI Design. Team Mentoring. User Research.

5.6

2019

Diageo Bar Academy

Reimagined Diageo Bar Academy into a modular, global learning platform—enhancing professional credibility and unifying brand delivery.


UI design. Creative Direction. Prototyping.

6.6

2015

HSBC

A global UI system that balanced regional flexibility with brand cohesion, improving consistency and speed across all markets.


UI Design. Art Direction.

1.6

2021

Amaala

Envisioned and built an internal platform to streamline operations, overcome delivery constraints, and align teams across a complex ecosystem.


Experience Design. Creative Direction. Digital Transformation.

2.6

2021

Antum

A flexible design system and platform for a luxury retail startup, enabling rapid scaling across 92 brands and 1,700+ stores post-launch.


Experience Design. Product Strategy.

3.6

2021

Hitachi

Modernised warehouse workflows for urban and rural Japan, bridging tech and UX gaps to increase efficiency amid pandemic-driven pressure.


Experience design. Prototyping. Future Vision.

4.6

2021

Newton

Collaborated with Raiffeisen Bank to build a future-proof digital experience and embed a design team in response to PSD2-driven market shifts.


UX/UI Design. Team Mentoring. User Research.

5.6

2021

Diageo Bar Academy

Reimagined Diageo Bar Academy into a modular, global learning platform—enhancing professional credibility and unifying brand delivery.


UI design. Creative Direction. Prototyping.

6.6

2021

HSBC

A global UI system that balanced regional flexibility with brand cohesion, improving consistency and speed across all markets.


UI Design. Art Direction.

Selected work

Selected work

Selected work

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