A management platform inspired by the purity of the Red Sea.

Behind the scenes, the project faced significant structural and operational hurdles. A rigid initial strategy reduced design flexibility and enforced a waterfall delivery model, eliminating opportunities for user validation. The development timeline was set by engineering partners, and limited early access to the primary client stakeholder could lead to a misalignment between expectations and actual delivery capabilities.

Increased confidence in design as a strategic function, resulting in stronger C-Suite advocacy and broader organizational buy-in.

Cross-functional collaboration between technology, business, and design functions, enabling unified decision-making across business units.

Introduction of user validation spikes in a traditional waterfall process, enhancing product relevance without disrupting delivery timelines.

End-to-end platform design & delivery roadmap.

Design system, experience principles, and implementation guidelines.

3 months from kick-off to launch.