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Antum Unifying FAH Group’s offerings under a flexible loyalty platform.
Role
Experience Design Lead
Services
Design Strategy
Product Design
Design System
FAH Group aimed to unify its diverse offerings under a single loyalty program, but low design maturity, fragmented systems, and a lack of brand cohesion made the task complex. Through iterative design sprints and a flexible “white-label” approach, we delivered a loyalty platform that enhanced user experience and drove customer engagement across 1700+ stores and 92 brands in the GCC region.
