HSBC.COM
A legacy bank’s digital transformation for a worldwide audience.
International bank HSBC needed to redesign its Global User Interface to scale its online presence and provide meaningful and relevant digital services to the whole network while maintaining the brand experience and consistency of a well-respected brand.
Capabilities
UI Design
Location
London, UK
Industry
Fintech
Year
2014
Context
As new banks were emerging and gaining popularity amongst the younger generation, HSBC realised it not only needed to maintain the relationship with its existing customers but had to appeal to a new, more mobile and digitally-savvy audience.
Challenge
To deliver a Global User Interface that would accommodate a wide variety of markets and offerings completely independent from each other but under the same brand and consistency user experience.
Process
As a team comprised of 3x UI designers and 2 UX designers with the support of a whole development (front and back end) under the same roof, we could work iteratively and with a "live" pattern library that we could use to rapidly stress test layouts and best adaptive designs for multiple screen sizes.
Outcome
We successfully launched a Global User Interface that would be accessible to every market as well as a new and improved retail banking app for the UK market
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